Branding, Way-Finding Signage
Beaver County is an unspoiled way of life. We consist of quaint communities built upon heritage of families that take pride in our rural lifestyle and the things that make us unique. Beaver Country is about undiscovered experiences, simple living, and prosperity.
Creating an environment with friendly and welcoming people. A place where people get away from the busy lifestyle and enjoy the simple life. The brand is within the trends of today while having that simple unique feel of Beaver County.
Many of our visitors are drawn to our outdoor recreational activities like, hunting, skiing, hiking and off roading. We communicate our brand to our active visitors through our signage, websites, brochures and local resources.
We want our visitors to have an experience that feels private and intimate. One of our greatest strengths within the county is the vast land visitors can explore. When they leave and tell others of their experience within Beaver County they will tell them it is one of the “best kept secrets” within Utah.
The Beaver Country logo is a visual representation of the beauty of the county and the different feel Beaver Country gives in the state of Utah.
BRAND MARK & LOGO VARIATIONS
An important part of our identity is our name. The logo represents Beaver County as a whole, but using the name Beaver Country to differ from other counties. The unique symbol is a clear representation of the area of our county.
Typography & Colors.
Typography is a valid use in brand identity. It creates a visual image through text and hierarchy. Three main typefaces are used to create a strong and cohesive brand for Beaver Country.
The imagery focuses on community.
Images that are high resolution and the color palette high in earth tones. This resembles the locations and area of Beaver Country and the brand and a whole.