Beverly Center for the Arts
Branding Collaboration, Brand Guide, Signange, Wayfinding, Vehicle Decals, ADA
Decorworx & Rainbow Sign and Design enjoyed working in their community on way-finding signs for the Beverley Taylor Sorenson Center for the Arts. The center includes the Southern Utah Museum of Art (SUMA), the Engelstad Shakespeare Theatre, the Randall L. Jones Theatre, the Eileen and Allen Anes Studio Theatre, and the Festival's Artistic and Production Facility.
The newly built Beverley Center, located in Cedar City, UT sits on the corner of Southern Utah University campus and is home to the Tony Award Winning Utah Shakespeare Festival and the national award-winning Southern Utah Museum of Art (SUMA). The branding and signage demanded great care, and a group of team members went to work researching and developing ideas. This project was projected to be a highlight of the community; we made sure to assemble a team that had focused expertise within the industry. We started the project by collaborating and creating the logos and branding style guides for the Beverley Center, then branched out into the other brands. Our team met personally with the directors of the festival and the art museum to understand their vision. The vision was to honor creativity and to help guests feel as if they were entering a gentler time. The artistic flair of their teams and desire for simplicity played into the branding and logo design as well as the signage. The Beverley branding reflects the marriage of arts and education speaking to the visionaries of the project. Sleek steel, cut with symbols representing the arts became the signs that stand throughout the site, navigating and inspiring all who come.