Cpl. Rays Coffee

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Services

Branding

Cpl. Rays Coffee is a premier coffee shop with a very special story. The local shop is owned by the Bevel family and is dedicated to their hero, their son Ray.

 

The Bevels lost their son, Ray, while he was serving in Iraq in 2007. During this time, their local community was extremely supportive. The overwhelming support from their small town of Andrews, Texas, led the Bevels to open a coffee shop to enrich the town and honor their fallen son, their hero, at the same time. The Bevels opened this first

shop in Andrews, Texas in 2007. In the next few years, Cpl. Ray’s Coffee became a very special place for many local residents and veterans to stop for a cup of coffee and great conversation. The Bevels later decided to open additional locations in Odessa, Texas and Aledo, Texas.

 
 
BRAND MARK

BRAND MARK

LOGO VARIATIONS

LOGO VARIATIONS

 
 

The logo is simplistic and modern, using the Corporal mark as the defining primary element.

 

BRAND MARK & LOGO VARIATIONS

Logos derive meaning from the quality of the thing it symbolizes, not the other way around. A well designed logo will establish instant brand recognition with customers so they can easily recall the brand and continue using or recommending it.

 
 
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Typography & Color.

TYPOGRAPHY

TYPOGRAPHY

COLOR PALETTE

COLOR PALETTE

 
 

Imagery.

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US army uniform patch flag. US Army
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The imagery focuses on multiple subjects such as the Army, product, community and the location. Imagery takes the customer and creates a connection with the values of Cpl. Ray’s Coffee.

 
 
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