Iron Springs Resort
Iron Springs Resort is ultimately adventurous, industrialistic, and welcoming.
homage to the Southern Utah landscape. There are many diverse qualities that make up the Iron Springs Resort Brand, creating a Brand identity that is ultimately adventurous, industrialistic, and welcoming.
The Iron Springs Resort Brand represents a wide array of activities that the resort has to offer. Rich earth tones align with the natural colors of the Iron Springs area. These colors combined with the dark wood and stone textures establish a warm and inviting feeling, while also giving
The shape of the “N” is the same shape as the main steel beam entrance at Iron Springs Resort.
BRAND MARK & LOGO VARIATIONS
The Iron Springs Resort logo is a geometric icon that is inverted with a half circle backer. It is simple and modern and relates to all kinds of people; young and old. The shape of the “N” is the same shape as the main steel beam entrance. That same shape that relates to the original build and industrial style that will be found throughout the resort.
Having a consistent use of color is necessary for a strong Brand identity
Typography & Colors
Typography is an essential element used in Brand identity. It creates a visual image through text and hierarchy. Two main typefaces are used in partnership to create a strong and cohesive brand for Iron Springs Resort.
Having a consistent use of color is necessary for a strong Brand identity for Iron Springs Resort. Branded textures are also used to create depth in contrast with Brand colors and design elements.
The imagery creates a calming and comfortable feel for the viewer.
Branded photography is used to capture a certain audience. Choosing the correct imagery makes for a recognizable brand identity. Choosing and using the correct imagery will create an emotionally significant connection for the viewer.